Why Quality Matters in Hemp Products
As the hemp industry expands, an increasing number of hemp products are appearing on store shelves across the country. With each new discovery about this remarkable plant, the variety of products continues to grow. However, for many consumers, even those with experience, finding a high-quality product that meets their needs can feel like searching for a needle in a haystack.
Fortunately, there are methods to help shoppers locate the products they seek while minimizing the risk of selecting a subpar option. Here are a few strategies for finding a quality product:
Does the Product Have a COA?
A certificate of Analysis, or COA for short, is the third party testing results from a certified laboratory. COAs contain important information about hemp-based products, such as;
- THC potency
- Cannabinoids present in the product
- Any contaminants found within the product
- When the product was made and/or tested
- The presence of any pesticides, herbicides, molds, etc. within the product
By law, every hemp product should be tied to a COA. Not only does this serve as a quality control measure, but also verifies the product falls within federal and state guidelines.
Read the Reviews
Reading reviews on a product you’re considering can save you time and money in the long run. Brands that prioritize honesty and transparency appreciate customer feedback. This feedback provides potential buyers with valuable insights into the product and the experiences of others.
Much like Certificates of Authenticity (COAs), reviews can contain a wealth of information, such as:
- How the individual felt after using a product
- Any side effects an individual felt from a product, whether they be good or bad.
- What an individual liked or disliked about a product.
What Educational Information Does the Brand Provide?
A brand might offer the best products on the market, but without proper customer education, users might not enjoy the full potential of these products. Therefore, investing in information and education is crucial for any quality brand.
The methods brands use to promote education can vary based on factors like their audience, products, and business model. Common sources for informational and educational content include:
- Social media (Facebook, Instagram, TikTok, etc.)
- A blog on the brand’s website
- YouTube videos
- Podcasts
What Contact Information Does the Brand Provide?
Trustworthy and transparent brands want to make sure their customers can get in touch with them if they have any questions or concerns. This helps maintain honesty and establishes a connection between the consumer and the brand.
Some of the most popular ways brands provide contact information include;
- Emails
- Phone numbers
- Live Chat
Contact information types can vary from brand to brand, similar to educational content. However, the quality brands want to ensure that their shoppers can contact them easily and quickly.
How do Brands Use AI?
No matter how you feel about artificial intelligence, it is here to stay and it is being used. What shoppers need to look for is how AI is being used rather than if it is being used. A few questions to consider regarding the use of AI in hemp-based product marketing are;
- Is AI being used to enhance the consumer experience or is it being used as a quick replacement for quality content?
- Are brands using visual AI images as a replacement for real photos?
- Do any AI images used violate any copyright laws?
Quality brands will be selective about how they use AI. Vice Versa, fly-by-night brands may use it to appear transparent while still falling short.
The Bottom Line
Searching for a hemp-based product might seem overwhelming, even for seasoned shoppers. Yet, employing tools like those mentioned can simplify the process, conserving your time, finances, and peace of mind. By employing these quality control measures during your hemp product hunt, you’re laying the groundwork for success.
